Changes in Trade Structure and Social Relationship between China and Malaysia Under Cross-border E-commerce Culture


  • Xueli Wan Chengdu Normal University
  • Kean Yew Lee Universiti Malaya
  • Kee Chye Ho Universiti Malaya


Cross-border E-commerce, Trade Structure, The Evolution of Social Relations, Trade Volume


This study examined the evolving trade structure and social relations between both nations. First, a macro-environmental analysis is conducted, considering key factors such as political, economic, societal, and technological factors that influence the Sino-Malaysian trade structure. Second, variations in product sales strategies employed by Chinese and Malaysian companies are explored in the context of e-commerce sales culture. Third, the impact of the Belt and Road Initiative on changing SinoMalaysian social relations is examined. The findings show that China and Malaysia maintain robust connections in traditional and primary product trade. However, without actively cultivating differentiated advantages and fostering cooperation agreements, China risks losing Malaysia’s reliance on conventional and primary products because of cost-related considerations. Furthermore, this study highlights the significant impact of Malaysian crossborder e-commerce consumers on various factors. This study contributes to a deeper understanding of the evolving trade structure and social relations between China and Malaysia and offers valuable insights for future studies in this field.


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Author Biographies

Xueli Wan, Chengdu Normal University

Xueli Wan (corresponding author), Ph.D. candidate at the Department of Chinese Studies, Faculty of Arts and Social Sciences, University of Malaya. She is currently a lecturer at the College of Marxism, Chengdu Normal University. Her research areas include China-Malaysia relation and Chinese business studies. She can be reached at <>.

Kean Yew Lee, Universiti Malaya

Lee Kean Yew is currently an Associate Researcher at the Department of Chinese Studies, Faculty of Arts and Social Sciences, University of Malaya and Associate member at Malaysian Chinese Research Centre (MCRC). Prior to completing his PhD in Economics and Administration at the Asia-Europe Institute, University Malaya, he was an academic director of the Centre for Malaysia Chinese Studies. He has undertaken scholarly work on Malaysia with a special focus on the Chinese community and has published his findings in books, conference proceedings, and bilingual journals. One of his tasks is to promote mutual understanding and communication to tap into the potential for cooperation between Malaysian, Chinese, and overseas companies. His research interests include entrepreneurial economics, innovation management, Chinese business studies, Asian ethnicity, and development studies. He joined the International Council of Small Business in 2022 to promote the growth and development of small businesses in Malaysia. He can be reached at <>.

Kee Chye Ho, Universiti Malaya

Ho Kee Chye is currently a Senior Lecturer at the Department of Chinese Studies, Faculty of Arts and Social Sciences, University of Malaya, as well as the Deputy Director of the Malaysian Chinese Research Centre (MCRC) at the University Malaya. He obtained his PhD in History from Xiamen University, China. He has served as a research executive at a Chinese communityfunded college and as a researcher at a Malaysian private academic institution, the Centre for Malaysian Chinese Studies (CMCS). His research interests include the left-wing movement in Malaysia, Malaysian Chinese culture and associations, and the Cold War in Asia. He can be reached at <>.