Homestay Industry –Drivers and Challenges in the State of Johor, Malaysia

Authors

  • Azlina Md. Yassin Faculty of Technology Management and Business, University Tun Hussein Onn Malaysia, 86400 Parit Raja, BatuPahat, Johor , Malaysia
  • Norjariah Arif Faculty of Technology Management and Business, University Tun Hussein Onn Malaysia, 86400 Parit Raja, BatuPahat, Johor , Malaysia
  • JeyaLechumy A/P Perumal Naidu Faculty of Technology Management and Business, University Tun Hussein Onn Malaysia, 86400 Parit Raja, BatuPahat, Johor , Malaysia

DOI:

https://doi.org/10.22452/ijps.vol7no1.4

Keywords:

Barriers, Concept, Challenges, Drivers, Homestay

Abstract

The growth in Malaysiantourism industry has led to high demand for homestayas a tourism product, albeit indirectly. With thatgrowth, it has been acknowledged that homestay accommodation business plays a significant role in aiding the success of the tourism industry in Malaysia.There arealready a large number of registered homestay entrepreneurs and the number is growing. The main aim of this paper isto examinethe factors that contribute to thegrowth of homestay industry in Johor.The conceptis introduced while the drivers and barriers to the business are also discussed in this paper. A literature review was earlier undertaken on homestayentrepreneurships around the worldto offer some measure of comparison.

 

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Published

2017-08-17

How to Cite

Md. Yassin, A., Arif, N., & A/P Perumal Naidu, J. (2017). Homestay Industry –Drivers and Challenges in the State of Johor, Malaysia. International Journal of Property Sciences (E-ISSN: 2229-8568), 7(1). https://doi.org/10.22452/ijps.vol7no1.4

Issue

Vol. 7 No. 1 (2017)

Section

Articles

License

COPYRIGHT. All rights reserved. No part of this journal may be reproduced, copied or transmitted, in any form or by any means, electronic, mechanical, photocopying, and recording or otherwise without proper written permission from the publisher. Any opinion expressed in the articles are those of the authors and do not reflect that of the  Universiti Malaya, 50603 Kuala Lumpur, Malaysia