The A to Z about health promotion

  • Glenn Laverack


This article review main components of health promotion. It explains details requirements for a successful health promotion. The A to Z of health promotion introduced by Glenn Laverack offers a comprehensive model on which the design is practice-based, within the appropriate practice context, emphasise on the balance relationship between practitioners and program’s clients, and focus on the empowering purpose in mind. The health promotion guide consists of 72 main entries; covers a broad range of practical knowledge, theories, approaches, practices and issues related to health promotion.  For the purpose of illustration, the author picked seven of the entries; namely advocacy, behaviour change communication, community, empowerment, network, peer education and zero non-zero sum to demonstrate ways in which each of the entry guide the readers or practitioners when doing the health promotion programmes.
Keywords: A to Z, health promotion, model of health promotion, 72 entries


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How to Cite
LAVERACK, Glenn. The A to Z about health promotion. The Malaysian Journal of Social Administration, [S.l.], v. 12, n. 1, p. 56-75, june 2017. ISSN 2600-951X. Available at: <>. Date accessed: 23 oct. 2020. doi: