JOB SATISFACTION AMONG SALES (MARKETING) STAFF OF BANKS IN NIGERIA: A COMPARATIVE ANALYSIS OF CONVENTIONAL VS. ISLAMIC BANK WORKERS: A NATIONWIDE STUDY
DOI:
https://doi.org/10.22452/Keywords:
Job Satisfaction, Islamic Banking, Conventional Banking, Employee Performance, Sales and MarketingAbstract
The authors examine job satisfaction among Marketing and Sales staff in Nigerian banks through a comparative analysis of selected conventional and Islamic Bank workers. This quantitative cross-sectional study used data from a sample of 800 respondents (400 from conventional banks and 400 from Islamic banks; control and treatment groups, respectively). The study used descriptive statistics, independent-samples t-tests, and multiple regression analysis. The results indicate a moderate level of overall job satisfaction, though satisfaction in Islamic banks is significantly higher than in conventional banks. This difference suggests that banking type is a key factor in employee satisfaction. Notably, the banking type variable (Islamic = 1) is positive and significant (0.174, p < 0.01), indicating that even after controlling for other variables, employees in Islamic banks are more satisfied. This model has explanatory power (R2 = 0.62), meaning the included variables explain 62% of the variance in job satisfaction. This study implies that salary and compensation, career growth, management support, and ethical alignment positively influence job satisfaction. At the same time, work pressure has a significant negative effect on employees in Nigerian banks.
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