CALL FOR PAPERS (2026)

The Asian Journal of Business and Accounting (AJBA) is a multidisciplinary journal
covering business, management, accounting, and finance. To enhance AJBA’s visibility,
impact, and strategic positioning, this proposal outlines the AJBA First Special Issue.

The Special Issue aims to:
 Showcase high-quality research from across the business disciplines
 Strengthen engagement among past and present editorial leadership
 Highlight AJBA’s commitment to advancing regional research in Asia
 Reinforce the journal’s identity as a comprehensive platform for business,
accounting, and finance scholarship.

Theme of the Special Issue
Transforming Business in the Asian Century: Trends, Challenges and Opportunities
This theme captures the dynamic shifts reshaping Asian economies and organizations. It
covers a broad range of scholarly contributions across multiple business domains,
including:
 Management and strategy
 Marketing and consumer behaviour
 Human resource management and organisational behaviour
 Entrepreneurship and innovation
 Accounting, governance, and ethics
 Finance, banking, and financial technology