Analisis Retorik Pembujukan Pempengaruh Muslim Mengenai Isu Palestin Di TikTok

An Analysis of Persuasive Rhetoric by Muslim Influencers Regarding the Palestinian Issue on TikTok

Abstract

Since the early days of independence, Malaysia has consistently stood in solidarity with Palestine, but this struggle has now shifted to the cyber space through Muslim influencers on TikTok who face the challenges of filter bubble and echo chamber algorithms. To penetrate these digital constraints, this qualitative study, grounded in Aristotle's Rhetorical Theory (Ethos, Pathos, Logos), was conducted using thematic content analysis of TikTok video posts. This study aims to elaborate on the concept of dakwah persuasive rhetoric, analyze the strategies used by Muslim influencers, and examine audience responses and sentiments regarding the Palestinian issue. The findings indicate that Ahmad Faezal and Ardell Aryana utilize rhetorical elements in an integrated manner; Ahmad Faezal strengthens ethos and logos through geopolitical facts, while Ardell Aryana builds a dominant pathos through authentic field experiences. This synergy has proven effective in producing high-quality digital discourse to maintain the momentum of humanitarian awareness, thereby contributing to the strengthening of a contextual digital dakwah communication model in confronting the challenges of social media algorithmic censorship.