EMPOWERING CREATIVE VILLAGES THROUGH FINE ARTS AND SUBLIMATION TECHNOLOGY

Abstract

The Creative Village Empowerment Program in Pasirnanjung, Sumedang, integrates fine arts and digital sublimation technology to strengthen rural community capacity. Using a Participatory Action Research (PAR) approach with 20 participants, the program involved needs identification, training in screen printing and sublimation, Android-based graphic design practice, and evaluation through Likert-scale reflection and portfolio assessment. Results showed significant improvements in knowledge, skills, attitudes, and socio- economic impact. Findings highlight fine arts as both cultural expression and entrepreneurial empowerment. This study concludes that integrating arts and technology provides a sustainable model for creative village development, reinforcing identity and fostering culture-based entrepreneurship.