Malaysian University Students’ Understanding and Perceptions of the Gig Economy

Authors

  • Yosuke Uchiyama Department of East Asian Studies, Faculty of Arts and Social Sciences, Universiti Malaya, Kuala Lumpur, Malaysia.
  • Siti Aminah Omar Department of East Asian Studies, Faculty of Arts and Social Sciences, Universiti Malaya, Kuala Lumpur, Malaysia.
  • Fumitaka Furuoka Asia-Europe Institute, Universiti Malaya, Kuala Lumpur, Malaysia.
  • Larisa Nikitina Department of Asian and European Languages, Faculty of Languages and Linguistics, Universiti Malaya, Kuala Lumpur, Malaysia.
  • Khairul Hanim Pazim Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Sabah, Malaysia.
  • Beatrice Lim Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Sabah, Malaysia.

DOI:

https://doi.org/10.22452/IJIE.vol17no2.5

Keywords:

Gig economy, Malaysia, Online platform, Youth, Flexibility

Abstract

Due to the development of digital technology and the diversification of working
styles in the wake of the recession and pandemic, the demand for flexible task-based gig
work is increasing in Malaysia. However, university students tend to be reluctant to
enter the gig economy, preferring conservative full-time jobs. Knowledge of how well
the younger generation understands and perceives the gig economy is lacking. Based on
this gap, this paper investigates Malaysian students’ understanding of and interest in
the gig economy. Primary data collected through focus group interviews with five labour
economics students were analysed using thematic analysis. The results revealed eight
subtopics and three main themes, namely: (1) flexible and competitive open market, (2)
recognition as a ‘freelance gig’, and (3) nature of labour diversification. Among practical
implications, this study highlights the need for educators, policymakers and business
entities to expand young people’s knowledge and understanding of new economic
realities, of which the gig economy and gig work are part.

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Published

2025-04-01

How to Cite

Yosuke Uchiyama, Siti Aminah Omar, Fumitaka Furuoka, Larisa Nikitina, Khairul Hanim Pazim, & Beatrice Lim. (2025). Malaysian University Students’ Understanding and Perceptions of the Gig Economy. Institutions and Economies, 17(2), 121–142. https://doi.org/10.22452/IJIE.vol17no2.5

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