Revisit Intention in Coastal Tourism: The Interaction of Experience Quality Destination Image, Perceived Value, and Destination Trust
DOI:
https://doi.org/10.22452/IJIE.vol18no2.9Keywords:
Revisit intention, Experience quality, Destination image, Perceived value, Destination trustAbstract
Although understanding tourist preferences is essential, many tourist
destinations still require special attention to identify and meet their needs. This analysis
identifies factors influencing visitors’ intention to revisit by selecting Alor-Lembata
National Tourism Area, East Nusa Tenggara, Indonesia, as the research object. This
study used a quantitative survey with 250 domestic tourist respondents to analyse
the influence of experience quality, destination image, perceived value, and trust in
the destination on revisit intention. The outcome of the SEM examination reveals that
although experience quality does not directly drive intention to revisit, it occurs through
destination image, perceived value, and trust. Perceived value was the most dominant
factor influencing revisit intention, followed by trust. Though not directly influencing
trust, destination image plays an important role in shaping visitor perceptions. Thus,
trust becomes an important mediating variable, where perceived value and destination
image contribute to building visitors’ trust levels in the destination. This research
highlights improving service quality through quality destination management, which
substantially affects experience quality, destination trust, and intention to revisit. Thus,
this can benefit Indonesia’s sustainability tourism expansion, especially in the Alor-
Lembata National Tourism Area.
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