The Asian Journal of Business and Accounting (AJBA) is an international refereed journal, published twice a year by the Faculty of Business and Economics , (formerly known as Faculty of Business and Accounting) Universiti Malaya, Malaysia. Its aim is to publish scholarly business research on issues which are relevant to the Asian region, particularly those providing practical implications to promote better business decision making and public policy formulation.

        The journal covers a broad spectrum of business and accounting areas and its sub-areas. A suggestive (not necessarily comprehensive) list of areas include: auditing, banking, business strategy, corporate governance, entrepreneurship, finance and investments, financial and management accounting, financial economics, human resource management, information management, innovation and technology management, international business management, marketing, consumer behavior, operations and production management, organisational behaviour, public sector accounting, risk and insurance, strategic management, taxation, and tourism and hospitality.

E-ISSN: 2180-3137
Print ISSN: 1985-4064
Publisher: University of Malaya
Publication type: Print & Electronic
Publication frequency: 2 time(s) per year (June and December)
Journal Website:




We are pleased to inform you that Asian Journal of Business and Accounting has been selected for High Prestige Journal Indexed in SCOPUS  in the field Social Sciences Art and Humanities category




Volume 16, Issue 2 (2023)

Published: 05-01-2024

Editorial Notes

Noor Sharoja Sapiei, Yeong Wai Chung

Do Powerful CEOs Benefit Firm Performance in Pakistan?

Kashif Arif, Che Ruhana Isa, Mohd Zulkhairi Mustapha


Why/How are Integrated Reporting Practices Adopted/Diffused? Evidence From Public Listed Companies in Sri Lanka

Nawarathna Liyanage Erandi Abeywardana, S.M. Ferdous Azam, Kevin Low Lock Teng


Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value

Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam Hajmalek, Mohsen Shojaeifard, Elias Laalkazemian


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