The Relationship between Enterprise and Government Case Study on Two “Chinese Old Brand” Companies (Heniantang, Tongrentang)

Abstract

It is a kind of miracle, and a valuable topic for anthropologists to research. In this paper, based on two medical case studies of “Chinese Old Brand†companies (Heniantang, Tongrentang), the author analyzed the relationship between enterprise and government in the different political and economic periods of the past over 60 years. As a result, Heniantang became an Ugly Duckling, and Tongrentang became a White Swan.