Colour-Guidelines for the University of Malaya: Focusing on University Identity

Authors

  • Yoosun Kim Professor and Dean, Department of Environmental Design and Horticulture, Sahmyook University, Seoul
  • Md Nasrudin Md Akhir Department of East Asian Studies, Faculty of Arts and Social Sciences, University of Malaya, Malaysia
  • Yoomi Kim PhD Candidate, Department of East Asian Studies, Faculty of Arts and Social Sciences, University of Malaya, Malaysia

DOI:

https://doi.org/10.22452/IJEAS.vol8no1.4

Keywords:

University identity, Colour-guidelines, University of Malaya, Colours, Design

Abstract

This study presents a suggested array of colour guidelines for the university homepage of the University of Malaya (UM) in Malaysia which represents the school’s distinction and brand image. The importance of University Identity on institutional websites is to secure their identity and differentiation from other institutions. Despite having a multicultural heritage, it is difficult to find colour guidelines of any universities in Malaysia. There are limited studies on the colour analysis of UM as one of the top public universities in Malaysia. We suggest colour guidelines using 18 types of primary colours, sub-colours, and second colour for the UM website that we believe would further reflect its University Identity, its status as well as enhance the nature of multicultural outlook of the institution. Accordingly, this study will have an academic and policy-level significance not only for Malaysia but other international institutions as well.

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Published

15.12.2019

How to Cite

Kim, Y., Md Akhir, M. N., & Kim, Y. (2019). Colour-Guidelines for the University of Malaya: Focusing on University Identity. WILAYAH: The International Journal of East Asian Studies, 8(1), 45–64. https://doi.org/10.22452/IJEAS.vol8no1.4

Issue

Vol. 8 No. 1 (2019): IJEAS : The International Journal of East Asian Studies

Section

Articles

License

Copyright

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