Media Sosial: Tinjauan Terhadap Laman Jaringan Sosial Dalam Talian Tempatan Social Media: An Overview of Local Online Social Networking Site

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Siti Ezaleila Mustafa
Azizah Hamzah

Abstract

Social networking sites have shown an increasing number of usages among Malaysians. The most popular sites are Facebook, Twitter, MySpace, Friendster, and Tagged. The popularity of these forms of social media led to the efforts to provide sites that are compatible to local contents and local users. The results give an indication of the emerging Malaysian social networking sites, such as Ruumz, Arakians, youKawan, and others.This article discusses several selected local social networking sites and how it compares with the worldwide sites. Through participation observation, local social sites among Malaysians is still limited in their use and not well established. Some of the local social networking sites offer additional features or applications that suit with local environments and local content while maintaining the main features than are offered by the global popular sites. With these unique features, the local social network developers are hoping to increase their competitive advantage.


Laman rangkaian sosial telah menunjukkan peningkatan penggunaan di kalangan rakyat Malaysia. Laman web yang paling popular adalah Facebook, Twitter, MySpace, Friendster, dan Tagged. Populariti bentuk media sosial ini menyebabkan usaha menyediakan laman web yang sesuai dengan kandungan tempatan dan pengguna tempatan. Hasilnya memberi petunjuk mengenai laman rangkaian sosial Malaysia yang baru muncul, seperti Ruumz, Arakians, youKawan, dan lain-lain. Artikel ini membincangkan beberapa laman rangkaian sosial tempatan terpilih dan bagaimana perbandingannya dengan laman web di seluruh dunia. Melalui pemerhatian penyertaan, laman sosial tempatan di kalangan rakyat Malaysia masih terhad penggunaannya dan tidak mapan. Beberapa laman rangkaian sosial tempatan menawarkan ciri atau aplikasi tambahan yang sesuai dengan persekitaran dan kandungan tempatan sambil mengekalkan fitur utama daripada yang ditawarkan oleh laman web popular global. Dengan ciri unik ini, pemaju rangkaian sosial tempatan berharap dapat meningkatkan kelebihan daya saing mereka.

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