COMMONALITIES IN INTRA-ASEAN TOURISM: HARNESSING THE POWER OF 10

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Mohammad Raduan Mohd Ariff
Mala Selvaraju
Mohd Erwan Md Yusop

Abstract

This paper will examine the emerging intra-ASEAN tourism cooperation that is contributing positively towards the growth of the region’s economy. An analysis of ASEAN tourism statistics and its potential will be looked into. Apart from that the paper will explore the commonalities that the region possesses. These commonalities play an important role in attracting tourists from Europe, China, Taiwan and the Middle East and it is believed that it can contribute in attracting tourists from the South-East Asian region as well.

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