Kekeliruan dalam Pengiklanan Tiket Penerbangan Secara Dalam Talian: Analisis Perspektif Hukum Islam

Confusion in Online Airline Ticket Advertising: An Analysis from the Perspective of Islamic Jurisprudence

Abstract

Advancements in science and technology have had a positive impact on human life. Among these developments is the aviation industry, which encompasses ticket sales services and passenger services. To enhance competitiveness in airline ticket marketing, various advertising techniques and promotional offers are introduced to attract consumers. Some of these offers may create confusion among consumers, such as hidden charges, limited-time offers, and similar tactics. Such forms of advertising may affect the validity and clarity of the transaction to be conducted. Accordingly, this study discusses issues related to misleading advertising, particularly in the context of airline tickets, as well as the related Shariah concerns arising from such transactions. To achieve these objectives, this qualitative study employed a library research approach and field research involving interviews with Shariah experts. The collected data were analyzed using inductive content analysis to formulate the findings. The study finds that misleading advertising is prohibited in Islamic law. However, the final ticket sale transaction is considered valid, as it involves the buyer’s knowledge and consent regarding the finalized price. Therefore, ethical and Shariah-compliant advertising practices should be implemented in airline ticket promotions to ensure that consumers’ rights are properly protected.